The Route to pleasure: 2nd place

Young Dogs Netherlands 2026: 2nd Place

I turned one of the Netherlands’ most everyday habits "cycling" into a playful route "The Route to Pleasure" connects the physical sensations of cycling with the pleasure we rarely talk about, transforming an ordinary bike ride into a conversation starter about sexual wellness.

By bringing pleasure into the streets in a playful and unexpected way, the campaign makes something that often feels taboo feel a little more normal.