One pair of Crocs survives a lifetime: shortlist
Role
Art direction / copywriting
Client
Crocs
Project type
Magazine campagne
Project overview
STUMPA: Shortlisted
The brief was simple: turn a magazine ad into something you can’t just flip past. The theme: fashion.
My answer? Crocs that survives a lifetime.
We replace hundreds of pairs of shoes throughout our lives. But Crocs? You don’t just wear them out. So why would you ever replace them?
Together with National Geographic, I created an ad that you literally have to flip through. A young man grows older page by page, from child to elderly man. His hair changes, his face changes, his life changes.
His Crocs? They stay exactly the same.
A flipbook that proves some shoes don’t follow fashion, but follow you through life.
